In 2002, a 5-year development plan on a successor to the 100-series platform commenced under Sadayoshi Koyari and Tetsuya Tada. By 2004, 10 years after the design selection of its predecessor in 1994, a final production design was settled on for the 2008 J200. Prototype related tests were conducted for over 2 years between 2004 and early 2007.
The redesigned Toyota Land Cruiser was introduced in late 2007. Known as the 200 Series, it shares the Lexus LX 570's platform and overall design. The frame was new, derived from the second-generation Tundra but shortened and strengthened by 20 percent. Bigger brake rotors and calipers were added and the front suspension was strengthened. The underbelly is also protected by skid plates. The roof pillars were redesigned to better protect occupants in a rollover.
The 200 Series encountered some criticism due to its bland body restyling, with some claiming that Toyota has 'overdeveloped' the classic trademarked Land Cruiser identity in its efforts to fit the Land Cruiser into modern 21st century motoring and vehicle design.
The vehicle entered production in September 2007 and was available for sale from September or November, depending on country. It became available in Venezuela for sale in early November of the same year under the local nickname of "Roraima" (taken from Mount Roraima).